Harken Marine
Interactive Product Launch
The challenge? Launch a campaign featuring one of Harken’s newer top-end product lines. And do it in a way that resonates with a new generation of sailors. This campaign relied on a multi-channel digital approach to capture younger sailors’ interest. To do this, we capitalized on imagery and footage of our products in use at The America’s Cup by Team New Zealand. Then we turned it into a fast-delivering, interactive campaign that registered with a younger set of competitive sailors.
Instagram Stories Ad
Interactive Landing Page
