Harley-Davidson® Milwaukee Rally Women’s Ride
Women riders often seem to take a back seat in Harley-Davidson’s storied past. We aimed to change that perception by launching a campaign that featured women loud and proud. Next, we asked them to participate in the annual women’s ride and tag their road pics on social media. It worked: Event turnout was high and we even got free earned media from Milwaukee’s very own Women in Blue.
SOCIAL
Our campaign encouraged women riders to share their experience at the annual Women’s Ride: We asked them to tag their pics on our Facebook event page. In addition to generating great, sharable content—we also got free publicity from Milwaukee PD.
