DISH Network Gets Mischievous With Ad Platforms
Good advertising can happen in unexpected places. And while DISH Network’s largest competitor was busy saturating the market with traditional media placements… they weren’t paying much attention to Google. That’s where we came in. We bought sponsored ads with our competitor’s name as the keyword, got mischievous, and ingratiated our brand with their customers using a little tongue-and-cheek humor. All for a fraction of the media buy.
